Turn a Messy Idea Into a Usable Brief

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PROJECT BRIEF TEMPLATE ===================== 1. PROBLEM What is the unstructured idea, and what concrete pain or gap does it address? (One or two sentences. If you can't state the pain, you don't have a project yet.) 2. AUDIENCE Who is this for? Name the specific person/group, not "everyone." (e.g. "Busy parents," "Solo indie devs," "Internal ops team.") 3. DESIRED OUTCOME What does success look like, in one measurable sentence? (e.g. "Reduce onboarding time from 2 weeks to 3 days.") 4. CONSTRAINTS What limits the work? Budget, deadline, team size, tech, compliance, skills. 5. RISKS What could go wrong, and what's the biggest one? (List the top 2-3. Name the single risk most likely to kill the project.) 6. NON-GOALS What are we explicitly NOT doing? (Scope creep killer. Be specific.) 7. FIRST DECISION NEEDED The one question that must be answered before anything else can proceed, and who owns it. (If nothing is blocking, the first decision is: "Is this worth doing at all?") FILLED EXAMPLE ============== IDEA: "An app that tells people when their plants need water." 1. PROBLEM Houseplant owners forget to water their plants; plants die. Existing apps require manual schedules and don't adapt to real conditions. 2. AUDIENCE Urban apartment dwellers (25-40) with 1-10 houseplants who travel or have irregular routines. 3. DESIRED OUTCOME Users report zero plant deaths from underwatering within month of use, measured via in-app check-ins. 4. CONSTRAINTS - Solo developer, 6 weeks to MVP - No hardware/sensors in v1 (app-only, manual plant profile) - iOS only, no backend budget beyond a free tier 5. RISKS - Users abandon the app after initial setup (highest risk) - Manual plant profiles are too tedious and cause churn - Watering advice is wrong for unusual plant types -> loss of trust 6. NON-GOALS - No sensor/hardware integration - No plant identification via photo in v1 - No multi-user accounts or social features - No Android version yet 7. FIRST DECISION NEEDED Does v1 require photo-based plant ID, or is a manual species picker enough to prove the core value? Owner: you. Decision needed before UI work starts. Saved to /home/hermeswebuitoo/workspace/project_brief_template.txt